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tourism

The activity of traveling to different places for pleasure, exploration, culture or rest, generating experiences and connections with new environments and everything related to it.

México stands out at Fitur 2026

  • Mexico at Fitur 2026.
Mexico shines at FITUR 2026 with new routes to Europe, tourism investment agreements, and a record pavilion featuring all 32 states; Mexico City gains global visibility on the road to the Copa Mundial de la FIFA 2026.

Madrid, the home of world tourism

  • Close-up of a sign reading “Fitur Lingua” over a blurred background of a busy crowd at a trade fair.
The International Tourism Trade Fair (FITUR) is ready to kick off from 21 to 25 January at IFEMA MADRID, with Mexico as Partner Country. It’s a must-attend event for everyone involved in the sector.

For a more sustainable global tourism

  • A young man exploring a city in a bike.
How the 25th WTTC Global Summit in Rome and Turkey's leadership in sustainable hotels are redefining the future of global tourism towards a more responsible and prosperous model by 2025.