tourism

The activity of traveling to different places for pleasure, exploration, culture or rest, generating experiences and connections with new environments and everything related to it.

Aerial view of a large cruise ship docked at a port, with the city and bay in the background.
Spanish-speaking cruise passengers are more experienced and demanding in 2026, according to Jesús García, editor-in-chief of cruceroadicto.com and coordinator of FITUR Cruises, speaking at the fifth edition of FITUR Cruises.
Mexico at Fitur 2026.
Mexico shines at FITUR 2026 with new routes to Europe, tourism investment agreements, and a record pavilion featuring all 32 states; Mexico City gains global visibility on the road to the Copa Mundial de la FIFA 2026.
Close-up of a sign reading “Fitur Lingua” over a blurred background of a busy crowd at a trade fair.
The International Tourism Trade Fair (FITUR) is ready to kick off from 21 to 25 January at IFEMA MADRID, with Mexico as Partner Country. It’s a must-attend event for everyone involved in the sector.