Nacho Sandoval, new ambassador of Sabor a Málaga

• The Provincial Council of Malaga is thus strengthening its promotional strategy to continue positioning its products and cuisine as benchmarks of quality.

The promotional brand Sabor a Málaga has proclaimed Nacho Sandoval as its new ambassador, thus recognising his outstanding work as a gastronomic disseminator and his commitment to promoting Spanish gastronomy. With a long history in communication and dissemination of the agri-food and culinary sector, Sandoval assumes this role with the aim of promoting the visibility of Malaga's products and gastronomic wealth at a national and international level.

A benchmark in gastronomic dissemination

Nacho Sandoval is a key figure in the promotion of gastronomy, with years of experience in the organisation of culinary events, gastronomic initiatives and the dissemination of local products. His work has been fundamental in highlighting tradition and innovation in the kitchen, connecting producers, restaurateurs and consumers around gastronomic excellence.

From his new role as ambassador of Sabor a Málaga, Sandoval will contribute to the expansion and consolidation of this territorial brand, strengthening its presence in the gastronomic field and promoting the recognition of Malaga products in new markets.

“It is an honour to represent Sabor a Málaga and all the producers and artisans who, with their effort and passion, make the gastronomy of this land unique. Málaga is synonymous with quality, tradition and innovation, and I hope to contribute my experience to continue promoting its excellence in the sector,” said Nacho Sandoval after his appointment.

Boosting Malaga products

Sabor a Málaga is an initiative of the Provincial Council of Malaga that seeks to promote and highlight the agri-food products of the province, guaranteeing their recognition and competitiveness in the markets. The brand covers a wide variety

of local products, from wines with a designation of origin to oils, cheeses, sausages, fruits, vegetables and traditional pastries, among others.

With the addition of Sandoval as ambassador, the brand strengthens its promotion and dissemination strategy, adding a key ally in the communication of its values ​​and in the generation of new opportunities for producers and entrepreneurs in the sector.

“The appointment of Nacho Sandoval as ambassador of Sabor a Málaga represents a further step in our work to promote Malaga gastronomy. His experience, knowledge and ability to disseminate will be essential to continue positioning our products and our cuisine as benchmarks for quality,” said the Malaga Provincial Council.

National and international projection

In his role as ambassador, Nacho Sandoval will bring the essence of Sabor a Málaga to various gastronomic forums, specialized fairs, professional meetings and promotional events at a national and international level. His work will contribute to Malaga products continuing to gain presence in restaurants, shops and markets beyond local borders, promoting gastronomic tourism and the recognition of the province as a first-class culinary destination.

Furthermore, his appointment coincides with a boom time for Malaga's gastronomy, which has experienced notable growth in recent years thanks to the quality of its products and its commitment to innovation without losing sight of tradition. With this appointment, Sabor a Málaga reinforces its commitment to excellence and the development of the sector.

A new step for Sabor a Málaga

With the incorporation of Nacho Sandoval as ambassador, Sabor a Málaga continues its work of promoting and supporting the agri-food and gastronomic sector of the province. This collaboration represents a significant boost for the brand and for all those who are part of it, from small producers to large companies in the sector.

Sandoval's commitment to gastronomy and his ability to connect with the public and professionals in the sector predict a period full of opportunities and growth for Sabor a Málaga. With his help, the brand will continue to conquer palates and highlight the culinary wealth of the province in every corner of the country and beyond its borders.