The world of wine from a woman's perspective
There are more and more female entrepreneurs who take on the challenge and difficulties of creating their own project.
In the framework of International Women's Day, the renowned sommelier, wine communicator and businesswoman Blanca Benito Padilla, known on social media as @bb.wineandlife, delves into the role of women in the world of wine. “In this sector there are great women with talent in various fields, from viticulture to oenology, innovation, communication, wine tourism, sales, sommelier... There are more and more female entrepreneurs who take on the challenge and difficulties of creating our own project in this exciting world of wine. In many areas, female leadership is leading the way and redefining the rules.”
With a career marked by passion and innovation, Benito Padilla has managed to make a name for herself in a sector traditionally dominated by men. She has worked with prestigious wineries, distributors and wine professionals, providing expert advice on tasting, pairings and market trends.
Through her social media profile @bb.wineandlife she shares her passion for wine with a global audience, combining dissemination, advice and unique experiences for wine lovers. Blanca Benito seeks to democratize wine knowledge, bringing it closer to all audiences without losing the rigor and essence of this ancient culture. Her fresh, didactic and passionate approach has contributed to increasing interest in the world of wine, promoting its responsible consumption and appreciation at all levels. Her deep knowledge and her ability to communicate in a close and accessible way have made her community grow exponentially, making her a reference for consumers and professionals alike.
In addition to her work as a disseminator, Blanca Benito Padilla is the founder of VINAI, a platform that is transforming the management of wineries and wine distributors. A comprehensive cloud-based solution that fuses AI technology with winemaking tradition and provides a 360° view of all winery operations.
As a novelty, the platform also includes a marketplace, facilitating the connection with new clients and markets to boost sales in the wine sector. As its CEO and founder indicates, "after working for years with wineries, distributors and professionals in the sector, I created VINAI with the aim of offering them a unique and modern, all-in-one tool that would optimise their processes and maximise their profitability in an increasingly competitive market."