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Investment in affiliate marketing exceeds 8,000 million dollars

  • Representation of the growth of a business thanks to affiliate marketing.

In Spain investment grows by 17%. Affiliate marketing is postulated as a great ally for both sellers and advertisers.

Affiliate marketing has become an increasingly popular digital marketing strategy, so much so that in recent years it has experienced exponential growth.

As the Business Insider portal points out, investment in affiliate programs has increased sharply in recent years, reaching more than 8,000 million dollars worldwide. Experts say that this number could double in the next decade. Its boom can be extrapolated to Spain, where investment increased by 17.2% in 2022 compared to the previous year.

And it is that the statistics speak for themselves, confirming that the interest on the part of the users increases day after day. These data are reinforced by the statistics of Google Trends, which denote an increase of 73 points in the level of searches during the last five years. This shows that affiliate marketing has evolved favorably over the years, from its beginnings in the 1990s to the present day. In the early days, affiliate programs focused on generating clicks and visits to a website, but now they have adapted to a wide variety of platforms and business models.